Our Team
Yasir Bilal
Founder & CEO
Yasir Bilal founded HAS Handicrafts on a singular belief: that Pakistan's centuries-old textile heritage deserves a seat at the global fashion table. What began as a personal mission to preserve dying craft traditions evolved into a movement that bridges the ancient and the contemporary.
With over fifteen years spent working alongside master artisans across Punjab and Sindh, Yasir built HAS not as a brand, but as a living archive. Every silhouette the house produces carries the fingerprints of craftspeople whose families have practised their art for generations.
“We don't just make clothes. We keep stories alive.”
Zakir Hussain
Creative Director
Zakir Hussain is the aesthetic conscience of HAS Handicrafts. His design language is rooted in restraint, in the belief that the most powerful statement is often the quietest one. Under his creative direction, every collection becomes a visual essay on the tension between tradition and modernity.
Trained in textile design with a background spanning London and Faisalabad, Zakir brings a rare cross-cultural fluency to each piece. He sees the loom not as a machine but as a collaborator, and the artisan not as labour but as co-author of every creation.
“Craft is not decoration. It is the architecture of meaning.”
Izzah Khursheed
Digital Experience & Innovation
Izzah Khursheed sits at the intersection of design, technology, and innovation. Her work at HAS Handicrafts spans UI and web development, AI-driven solutions, and intelligent automation, shaping a digital presence that is as considered as the craft it represents.
With a strong instinct for both aesthetics and scalable systems, Izzah channels creativity and technical depth equally. She is building the infrastructure that will carry HAS into a future where fashion and technology speak as one.
“Where craft meets code, that is where I work.”
Amna Naveed
Technology & AI Innovation
Amna Naveed brings a blend of technical expertise and creative innovation to HAS Handicrafts. Her background in intelligent web development and agentic AI directly strengthens the brand's digital infrastructure and next-generation capabilities.
Her work is central to HAS becoming a tech-driven, globally competitive fashion brand where sustainable craft and cutting-edge technology evolve together.
“Fashion's next chapter is written in code as much as cloth.”