Aberdeen is not where most people would expect the fashion press to take notice. That is precisely why it worked. HAS Handicrafts at Aberdeen Fashion Week April 2025 was a meeting of two craft traditions — the intricate embroideries of Pakistan and the robust textile heritage of Scotland.
The press responded. A Vogue feature followed, along with coverage in Harper's Bazaar and The Times. The Aberdeen collection demonstrated that HAS Handicrafts' brand story had reach far beyond fashion insiders.
The Aberdeen pieces from this collection are among the most sought-after in HAS Handicrafts' history. Several were acquired directly by collectors following the show.
